Key Areas for Action: Business
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Developing A Clear Profile Of The Qualities Valued By Employers
Each business should develop and implement a vision of the qualities valued by employers, which includes the knowledge, skills and behaviours required from prospective staff. This can increase the success of recruitment and improve the education and development of existing employees.
An Ambassador Role Within The Industry
Businesses should take a wider responsibility for supporting skills issues within their own industry. They should be encouraged and provided with incentives to invest in education and professional development - for their sector, not just their own company.
A Positive Company Culture
Developing a positive and proactive company culture can address the challenge of promoting appropriate attitude, behaviour, motivation and personal responsibility. Staff learn first-hand rather than through being told what is expected of them.
Managers Should Become Better Educators Of Their Own Staff
Mentoring is an extremely effective mechanism for employees to develop functional understanding and business socialisation. Not all training has to be formal. Engaging managers and leaders in the ongoing education of their own staff is a high-impact, low-cost approach that can be easily adopted in any size of organisation.
New Methods For Understanding The Strengths And Weaknesses Of Employees
Businesses should develop new methods for understanding the strengths and weaknesses of existing staff and potential employees - particularly in relation to transferable qualities. If the value of personal qualities is increasing, the time spent understanding and assessing them should also increase.
The Qualities Valued By Employers Should Empower Learners And Employees
Employers should be encouraged to publicise their valued qualities. Employees and job candidates can begin to gain a better understanding of what employers are looking for. Learners and employees will also gain a greater sense of their strengths and weaknesses, and can plan their professional development better.



